Your Privacy on MyHealthPortal portal
The privacy of any Lifeline Plus policyholders or any visitor is of great importance to HealthCast - Second Opinion UK - the company that manages the MyHealthPortal site and its subsidiaries and affiliates (collectively "HealthCast"). Please read this privacy policy to understand why we gather personal information and how it is used.

Why Do We Gather Information?
It is our goal to provide you with a unique and personalized Internet experience, and ensure that you receive information from us that is specific to your needs and interests. When you provide us with personal information, you can participate in and benefit from the use of the http://www.myhealthportal.co.uk/ web site.

What Information Is Gathered?
During registration, you may be required to give certain contact information such as your name, e-mail address, cellular phone, Skype number, unique identifiers, personal interests, demographic information (such as address, postal code, age or income level) (collectively " Contact information "). For what purpose is the information used?
Contact information may be used to contact a user when necessary. Unique identifiers may be collected to verify a user's identity and for use as account numbers in or record system.

We monitor and analyze traffic and use of the http://www.myhealthportal.co.uk/ site in order to determine which features and services are popular or useful for visitors, so that we can improve our services. We also may prepare aggregated user statistics or information summaries to describe our services and their popularity to our partners and prospective advertisers and for other lawful purposes.

Some information collected may be shared with some of http://www.myhealthportal.co.uk/ partners that assist us in carrying out our contractual obligations to you. Any partners with whom we share any information are committed to maintaining the privacy of your information as outlined in this Privacy Policy.

Demographic information may be collected to tailor your experience at our site, showing you content that we think you might be interested in, and displaying the content according to your preferences.

Any financial information that may be collected will only be used to effect the purposes of the http://www.myhealthportal.co.uk/ website and its policy and to bill you for products and services that you have purchased through the http://www.myhealthportal.co.uk/ site.

We may use a browser feature called "cookies" to store some personal information. We use cookies to deliver content specific to your interests, to save your password so you don't have to re-enter it each time you visit our site. Cookies, by themselves, cannot be used to disclose your individual identity. This personal information identifies your browser, but not you, to our servers when you visit our site. If you opt not to accept cookies you may not be able to use some of the features on the http://www.myhealthportal.co.uk/.

Marketing
We use the Contact Information from the registration process to send you information about our company and promotional information.

We may also use information you have given us to present Web page advertisements that we hope will be of particular interest to you.

We may also use information you have given us to present Web page advertisements that we hope will be of particular interest to you.

If you wish to receive this information there is an opt in box which you may tick during the registration process in which case information will be sent to you. If, at any time in the future, you no longer wish to receive this information please send an email to healthlineplus@second-opinion.com or use the unsubscribe facility on the registration page.

Storage
We will keep your personal information secure and for no longer than necessary for the purposes identified above or as required by law.

Correcting or Up-dating Your Personal Information
At your request, we will provide you with reasonable access to your information that is in our records, and use reasonable efforts to allow you to update/correct personal information which you state is incorrect, to the extent the updating/correction is permitted by law. Please be advised that it may be impossible to completely delete your information without some residual information because of backups. To exercise these options, please send an email to healthlineplus@second-opinion.com.

Final Comments On Our Privacy Policy
http://www.myhealthportal.co.uk/ is expressly committed to maintaining your privacy. Please note that the http://www.myhealthportal.co.uk/ site is on the Internet, but it is not the Internet itself. Our site also contains links to other sites on the Internet. We cannot guarantee that any information that you may voluntarily disclose on the Internet outside our site is kept private. We also take no responsibility for private information that you disclose while on the Internet. If you have any questions regarding privacy of your information on other sites on the Internet, we suggest that you contact those sites directly.

We may change this privacy policy from time to time, and you are advised to check this page periodically for any changes.